KUALA LUMPUR (JAN 9, 2012): Minister of Science, Technology and Innovation Y.B. Datuk Seri Panglima Dr. Maximus Johnity Ongkili witnessed today the signing of an agreement between Jia Yu Channel (Astro 304) and Nanning TV (China) to formalise their fourth year of collaboration.
The agreement was signed by Jia Yu Channel’s CEO, Damien Leong, and Nanning TV’s Deputy Director, Yu Wei.
The partnership between the two, which started in 2008, has involved the production of successful large-scale TV specials such as the “2010 Chinese New Year Special” and the “Jia Yu Chinese New Year Special”.
In conjunction with their fourth year of partnership, Jia Yu Channel and Nanning TV will launch another large scale event, the “Jia Yu Chinese New Year Special 2012”, which was held on Jan 7, 2012 at the Arena of Stars, Genting Highlands. The star-studded event, attended by Datuk Seri Panglima Dr Maximus Ongkili and Health Minister Dato’ Sri Liow Tiong Lai, featured celebrities such as Michael Wong, Sheila Majid, Eser Loo, ManHanD, Danny Wan, Amy Wang, Zhuang Xue Zhong and other local artistes.
This musical extravaganza will be premiered simultaneously in China, Malaysia and Thailand. It will also be aired to audiences in the United States, Canada, Latin America, Europe, Singapore, Japan, Australia and New Zealand through China’s Pay TV channel, Kylin TV.
The partnership will also see the two companies entering into a timebelt exchange programme, whereby each party will have a weekly, fifteen-minute segment to air programmes promoting their respective country’s culture, customs and tourism. The time belt exchange programme will give Malaysia and fellow ASEAN countries greater coverage and influence in China while providing Southeast Asian audiences an insight into the Nanning’s vibrant and distinctive culture.
Minister Datuk Seri Panglima Dr Maximus said that the timebelt would provide Malaysia a platform to convey its messages including what it had to offer, to the rapid growing market in China.
One of the results of the cooperation between the two companies will be the featuring of “Borneo Head Hunters” as one of the official cultural exhibitions at the 2012 China-ASEAN Expo. “Borneo Head Hunters” is a joint animation production by Jia Yu Channel and a production company in Guangzhou, Daley Entertainment.
The city of Nanning has become the permanent venue of the China-ASEAN Expo which promotes trade, industrial and cultural exchanges between China and ASEAN countries. The ongoing partnership between Jia Yu Channel and Nanning TV serves to strengthen these ties and promote the regional advantages of the China–ASEAN free trade hub.